Is It Time To Check Your Website’s IQ?

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Helpful Sites To Maximize Your Search Engine Optimization

It goes without saying Search Engine Optimization(SEO) is an essential web business tool. Want to check out how your website fares?  Here are some free tools and tutorials to get you started, or to evaluate your current status.  Be aware that while some are entirely free, generally the goal is to upgrade your status. Nevertheless, there are some really useful links to help you assess your website’s level of optimization.

As an overview, Google’s PDF called Search Engine Optimization is a very handy treatment of SEO Basics. You’ll find it here in the right hand column under Help Resources.  There is also a half-hour or so video tutorial should you be so inclined.

SEO Tools

  • Google Webmaster Central.  This is a jumping off point for Webmaster Tools.  For starters, improve your site’s visibility by adding it to be indexed.  The tools assist you in diagnosing issues, rankings and website speeds to name a few.  Very handy and very useful!  A video on the home page illustrates in a simple, straightforward manner how the tools work.
  • Google Analytics.  This is an enterprise-class web analytics solution that lets you monitor your website traffic and marketing effectiveness. According to Google, its “Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.”  Features include segmentation analysis, flexible customization, e-commerce tracking, sales to goal and conversion tracking, mobile tracking and much more.   
  • Google Insights See what’s popular in searching patterns by categories, seasonality, geographic distribution and much more!
  • Google Trends  This tool provides the most popular topics and searched queries . This tool could be a great help for bloggers who are confused about what topic they should write on .
  • Mozbar Toolbar A SEO toolbar available to download for Firefox and Chrome with powerful SEO tools that let you analyze metrics while you surf, create custom searches, compare metrics for Google, Yahoo and Bing – plus much more. Download is free.  Upgrades and other options are not.
  • Microsoft Bing Webmaster Tools While most of us think Google (and for good reason) Bing and Yahoo still command about a 30% market share.  With the Bing Webmaster Tools you can view crawl activity, index coverage, traffic stats, optimize and validate your website and more.
  • Yahoo Web Analytics Yahoo Web Analytics is a highly customizable web analytic tool, with the caveat that to use it you either have to be an advertiser, or know someone who is a member of the Yahoo Consultant Network.

We Can Help

If you find SEO overwhelming, or simply don’t have the time to deal with it, please call or contact us about our fee-based SEO Services.

Ray Faddis Joins SiteVision As Web Application Developer

Ray Faddis, formerly Technology Manager for New River Valley Community Services, Blacksburg, VA, joins SiteVision, Inc., as Web Application Developer.

Ray FaddisFaddis is a graduate of Radford University, Radford, VA with a Bachelor of Science in Computer Science. In his former positions as a Technology Manager, Software Developer and IT Specialist, Faddis brings with him strong experience in operating systems and programming as well as the planning, implementation, security, and maintenance of hardware and software systems. Additionally, as Technology Manager for New River Valley Community Services, Faddis supervised the work of all technology staff including helpdesk technicians, network administrators, systems engineers, database administrators, and software developers providing coverage, advice and direction as necessary.

In his new position Faddis will be responsible for developing web applications and web sites in cooperation with web designers, database administrators, project leaders and other company personnel as needed.  Essential responsibilities will include working with web designers to create demos and prototypes, writing and debugging code, including ColdFusion, JavaScript, Java and other languages, the training of users in the proper operation of the software, the design and maintenance of databases in cooperation with database administrators, and the installation and configuration of web applications and sites in cooperation with network administrators.

SiteVision, Inc. ( is an Internet application development, consulting, design and hosting firm providing solutions for a broad spectrum of markets and industries, as well as for state, federal and international entities. Expertise includes custom, back-end dynamic applications, consulting to achieve unique goals, Mapping Application Development (GIS), content management systems, hosting services including, map and GIS application hosting, as well as custom and dedicated hosting solutions. The firm has its home office in Roanoke, VA, with sales offices in Charlottesville, VA and Miami, FL.

SiteVision Joins Constant Contact Partner Program

CTCT Logo On-Screen Usage TagSolution Provider Program Delivers Effective and Affordable Online Marketing Tools.

SiteVision has joined the Constant Contact Partner Program as a Solution Provider Partner. Our clients can take advantage of this partnership with easy-to-use email marketing, social media marketing, online surveys and event marketing.  Best of all you can try it free for 60 days and or simply visit our partner site to see how it works.

Constant Contact marketing tools include:

  • Email Marketing for quickly creating professional-looking emails, managing contact lists, measuring campaign results, and reviewing new list members;
  • Social Media Marketing for turning fans, friends, and followers into customers. Harnessing digital word of mouth from Facebook, retweeting offers on Twitter, or posting a review on Yelp keeps the conversation going and generates a powerful buzz for small business;
  • Event Marketing for efficiently promoting and managing registrations and RSVPs for meetings, functions, seminars, and events; and
  • Online Survey for gathering feedback that helps meet customer needs, generate new ideas, and help grow a business or organization.

Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits. Today More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact.

The Mobile Revolution. It’s Here Now.

According to a study by ComScore, over 45.5 million people in the United States owned Smartphones in 2010 out of 234 million total subscribers.1 By the end of 2011 some estimate that one in two Americans will own a Smartphone.

mobileImportantly small and big business alike is embracing this amazing market potential. For instance, according to CMS Wire, 35.2% of companies are building one to five apps for internal use. These apps will be used in roughly equal percentages for sales, executives, and field services2
Equally as exciting is the potential to deploy proprietary applications that address not just internal needs but enhance your customers and prospects sales and relationships.

What About The Here And Now For Your Business?

Important to the here and now is this explosion of corporate and consumer Smartphone use. While there are enormous internal enterprise productivity benefits (24-7 near instant intra-corporate communication), the new imperative will be marketing your services and products via Smartphones and portable tablets to consumers or within the business-to-business environment.

Think of it: smart phones are now carried 24-7 by users in huge numbers and are nearly ubiquitous for most consumers. It becomes a given then that proprietary Smartphone applications are forging a dynamic approach to customer growth and retention.
Among some innovative national campaigns specifically targeting the mobile market? Starbucks mobile payment app that let some 3 million users pay faster and more conveniently and Coldwell Banker’s Real Estate internet download app for iPad.

What’s In It For You?

With “Smartphones” increasingly stealing PC thunder, it’s also increasingly clear that mobile phone apps are fast becoming an attractive vehicle for businesses to provide valuable customer services.

To name but a few:

Really, the opportunities are fairly unlimited. It’s important to think about how your business could benefit in the mobile environment to enhance, retain, and expand your customer base – then include it in your current or future strategies.

We Can Help

SiteVision, INC - Mobile and Smartphone Applications

We have the ability to build native mobile applications on Smartphones (iOS and Android) as well as tablets (iPad, Android, and Blackberry Playbook) utilizing Flex and Adobe Air. These applications can be installed directly on the device through the various App Worlds and have access to all device functionality whether it is using the camera or saving data to an SD card.

We can also develop mobile websites that are optimized for mobile browsers. Mobile sites have the ability to interact with native functions of smart phones. They can utilize swipe gestures and such to navigate pages, or even to integrate other functionality such as ordering image tiles on a page.
As one recent example, we produced a mobile and global search app which lets users explore indigenous people groups across the globe – then register an interest in a group or groups of people.

There’s little doubt that mobile applications will be a part of your business future in various ways. Whether you go with a mobile website, a native mobile app, or both, you’ll undoubtedly benefit. The coming mobile tsunami will make sure of that!

Why SiteVision?

We’re your advocate. SiteVision has been providing web development and hosting services to government agencies and non-profit organizations for over 20 years. We understand how overwhelming it can be to seek out a reliable solution for you website, custom application, and hosting needs.

At SiteVision we are passionate about creating solutions for customers that make their life better. We excel at understanding your business process and developing an application that is easy to learn and operate. We will always be fair, knowledgeable, honest, and professional.